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All posts in How To

What Types of Updates do I Need to do on my WordPress Website and How Often?

Once your WordPress website is built and live, you have a few options: you can consider the project of building your website “complete” and “all set” and just let it sit there supposedly doing it’s job on it’s own, or you can view your website a living, marketing arm of your business and keep it up to date!  If you would like to have your website up and running, preventing hacking as much as possible, then you should choose to keep the website up to date.

What does it mean to keep my website up to date?

There are two areas to keep up to date on your WordPress website:

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How to Choose a Web Developer for your Website

Choosing a website developer can be tricky.  It’s not like choosing a plumber to fix a leak, or an attorney to help you out with an issue.  There are not a lot of people you can ask for a reference, so normally, one would go online and choose from the look and feel of the developer’s website, or get a reference from an agency like Thumbtack. How do you know if this developer is going to do the right thing by you?  Most of us are not technical enough to know if they did a good job or a bad job, until a problem springs up.

Questions to ask a potential web developer

We put together this list of questions you should ask your web developer. If they hesitate answering any of these questions, you should move on. This is a BASIC list of low expectations you should have for someone who will build your front face to the world.

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How to Find a Google Font for Your Website

Choosing your fonts is one of the most important decisions you can make when building your website.

Your fonts determine the look and feel of the site, and give an impression of your company right away to the visitor.  Do not underestimate how important your fonts are.

Years ago we could only use a few fonts that were present on everyone’s computer by default.  If you used a special font that only apple brand computers had on their computer by default, like helvetica for example, then all the windows computers who had the default font set would display a SUBSTITUTE font on their screen. This substitution could be one that you programmed in as a second or third font to pull, or could be a font that the compute chose itself. In both cases, the latter being the worse of the two, you as a website owner have lost control over how your website appears on their screen. It may look a mess, and then this is how that visitor would judge your business.

Then in May of 2010 Google Fonts came out!!  This changed the web developer’s world DRAMATICALLY!  I remember feeling like “a kid in a candy store”.  It was so so so exciting!  Google fonts are published/stored on the Internet and how it works is that when a computer visits a website that calls for a Google font, their computer runs over to google and downloads the font real quick and displays the characters on the screen with the new font.

When you are building your website, you should
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How to Create a Google Account for Analytics and Webmaster Tools from Your Own Email Address

After you have developed your website and worked so hard on the content and design, you might want to know how it is doing in the search world, and how google sees your website.  You can view how many hits you are getting on your website, how long people stay on your pages, what device they are using to access your website, and all sorts of data from google analytics.  You can view what search terms people are using to find your website and the words google thinks you use the most and even more from google webmaster tools.  In order to view this information, you need to have your email associated with a google account.

You don’t need to create a gmail account in order to have a google account.  Who needs to track one more email account anyway?  Here is how you can associate your email with a google account.
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How do I integrate my website, email marketing, and social media?

So you’ve decided to jump in and really get going on marketing your company online!  The first questions you may have are:

  1. What does online marketing mean?
  2. How do I do this most effectively?
  3. How can I push out (email out) my message while helping my own website stats?

Getting Started with Online Marketing

Online marketing can include, but is not limited to:
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How to Write Your Website Menu Structure or Website Navigation Document for Your Website

One of the first steps you should take when building a new or redesigned website is establishing your menu structure or navigation.  This is critical as you will really need to think about what type of content you would like to include on your website and where it will live.
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Setting up your website for good SEO

SEO: Search Engine Optimization.  This means optimizing your website so that search engines know what your company is all about and will return your page when people search your key words on the Internet!

There are things you can do to your website to optimize your site.  Setting up your website for great SEO is a great idea when you are in the beginning stages of building your website. That is not to say you can’t add nice SEO content later, but it is really great if you can begin with a clean slate and build your site with this in mind.  
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Images now “free” from Getty Images?

Getty Images has announced a new way of using their photos. (article here: They have taken the “youtube” approach and are now letting web developers embed certain images for sale on their website on websites around the world.  What does this mean for you?
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