Taking a flash website that a client loves and moving it to the WordPress platform can sometimes be tricky. We think we did a fantastic job in this case. Shackman Associates, located in New York City, is a Destination Management Company – meaning they organize events and incentive trips to NYC for companies such as Land Rover, Xerox, Toyota, American Express, just to name a few. Their clientele is high end and expects the best. This is what Shackman excels at delivering!
We needed to take their old flash website and translate it to WordPress and 2015. Design-wise, we did this by keeping the gold circle that was on their old website, and using it as a frame in the slider images, holding an image of an event Shackman has organized inside, with a background of NYC to give the idea that these events take place in NYC. We also used this same gold circle as the background on the interior pages.
There were three ideas that Shackman Associates wanted to convey right off the bat:
- They are located in NYC and provide entertainment in NYC
- Their client base is international
- The events and programs they organize are high end and attention to detail is key
We did this by using images of Manhattan on the home page slider and welcoming people to New York City. We show that the client base is international by opening with the word “Welcome” in many languages. The attention to detail is conveyed by the beautiful photos on the website and the mega menu which lists their many offerings in a beautiful, easy to read format.
- Client: Shackman Associates
- Date: May 2015
- Categories: Website, Wordpress, Wp Custom Design
- Project URL: Visit online →